Dazzle has been established since May 2006 and has been consistently confirmed as a pioneer in the Saudi market. Based on a wide range of editorial content, Dazzle has become an indispensable tool to the modern Saudi woman that is or wants to be her best, and the unique expatriate women in KSA who by living here have developed a special sense for life and style and have certain needs when it comes to their lifestyle content.

Hence, our slogan: Life, Style, and Lifestyle.

In 2021, fifteen years later, Dazzle launched digitally with an occasional print run and with even more dynamic and modern content that suits the new face of the Kingdom and its residents.

Editorial Vision

Dazzle’s editorial vision is to employ the 3E Strategy©:

Enlighten women to create a better tomorrow
Empower women by focusing on their inspiring success
Entertain women in every way possible